Amazon is a blessing in many ways to the convenience of the buyer, although not necessarily to the brick and mortar store owners. According to current statistics, approximately 75% of all books sold are through Amazon. So learning how they work is to our advantage.
(Before I begin, let me also state, Amazon is a constantly moving target and they are constantly changing.)
As authors there are numerous tips we need to learn to make the most of the tools they offer and understand the way they work.
My friend, publicist Sandra Beckwith, offered this tip recently:
Get One Link for All Amazon Stores & Locations
Did you know that Amazon uses different product links for different countries?
Chances are, you've been sharing the sales page URL for your book on your country's Amazon site. That means that if you're in the U.S., that link might not work for Amazon customers in other parts of the world.
The good news is, you don't have to create a collection of links to share. Now, thanks to the folks at Booklinker, you can create one universal Amazon sales page link that works in any country, and you can do it with your Amazon Associates URL, too, if you use that service.
BookLinker is a one-stop linking service for Amazon authors and publishers. It lets you create free, custom and short URLs that work anywhere in the world. When an Amazon shopper clicks on a BookLinker short-link, they are automatically taken to the correct Amazon store for their location and directed to your book.
You can learn more and get your custom, short, universal book URL at http://booklinker.net/index.php.
Thanks, Sandra. By the way, if you are interested, you can glean additional publicity tips from Sandra's website at www.buildbookbuzz.com