The Gift - Building Your Audience

You've heard the old saying, "Yesterday is history.  Tomorrow is a mystery.  And today?  Today is a gift.  That's why we call it the present."
Keep that in mind whether you are speaking before a group or working on that blog. Keep it present tense.
Why? Because it creates a sense of both immediacy and connectivity with your audience/reader. You are putting them right there in the middle of the action rather than explaining something that has already taken place. They feel they are right there with you. First person, present tense, I feel your pain.
Engaging them in the present is one arrow. The second is crafting the skill of pulling your audience into your story. How? By throwing them into it-mid-stream. Who said they have to know the beginning at the beginning? Where's the fun in that? Movie producers do this to us all the time. A great action flick will often launch with an explosive opening scene in which we are immediately dragged into the story (and with the character) into some sort of peril or controversy. It doesn't matter that we don't have a clue why it has happened or even who the character is. We're already hooked.
What "story" are you trying to tell to your audience today? Whether your audience is your business clients, your ministry partners, your class, your wanna-be readers, what message do you want to convey to them today and why should they care?  Your readers, clients and partners are a gift to you....give back to them in the present.