Marketing in the Holidays - Giving from Your Gifts

Whether you are a for profit business or non-profit ministry, the holidays are a wonderful time to bring value to those who you know and are part of your database, social media platform and relationships, while at the same time bringing attention to what you have to offer.

Here are some important reminders as we enter into the last six weeks of 2014.

  • Offer a Christmas special. While  Wal-Mart, Amazon, and other retailers can offer deep, deep discounts for Christmas gifts...

You have something to offer--Something of greater value. 

Think about one of the following:

  1. Free Shipping
  2. Buy 2 get 1 free
  3. Free .pdf study guide download with purchase of book. 
  • Offer a Gift of Lasting Value. If you are a ministry, think about promoting a "Give the Gift of Love" in which someone can give an offering in a loved ones name. You in return can send acertificate to the individual announcing the gift contribution and who it will benefit.

For example, my husband's ministry provides Bibles in Asia. (scroll to bottom of page - Bibles) 

A gift of $40 provides 8 Bibles in your loved ones name. (This week a box is going on the homepage reminding individuals of this option to give a gift in someone's name.)

These are gifts with eternal significance, but people don't often think of these opportunities unless reminded. They are gifts with lasting value.

  • Perhaps you are "for profit", but with new product that doesn't necessarily lend itself to a Christmas type gift. Can you add a bonus item that does lend itself to a Christmas offer?

For example: Purchase a copy of our new book: "How to Remodel Your Home in Twenty Days" and get a free download of "Decorating for the Holidays on a Budget" or "Get a free $5 visa card when you order two books." (Don't have a "Decorating for the Holidays" .pdf book and don't have the time or ability to create it? Find someone who already does have one and partner with them to provide them with free marketing to your audience in exchange for the free download.)

Be creative. Be specific. If you are a ministry, remember that there are many businesses that are looking for a place to invest for their end-of-the-year tax write off.

Why not let it be your ministry? But they won't give if they don't know what you have to offer and with assurance that their money is a well-invested.

Communicate your message clearly.