Create More Sound Bytes

Sound bites - short, memorable phrases that pack a punch. It's what people remember more than power points, emails and lengthy facts.
What is your point of view? What is the message you want to convey?
Sound bites can proclaim a cause, answer a question, promote discussion or launch your idea. They provide a platform from which to build awareness and can even breathe fresh life into a message that has become worn. 
Before the actual term came into being, Mark Twain described the concept as "a minimum of sound to a maximum of sense."
Good sound bites evoke emotion and response. It 
gives the listener, viewer or reader a reason to stay hear more.
How effective are soundbites? Do you remember the following:
"It's the economy, stupid." --Bill Clinton - 1992 politial campaign theme
"And so, my fellow Americans, ask not what your country can do for you; ask what you can do for your country." --John F. Kennedy
"To Write Love On Her Arms." became the cry of a grass-roots movement to bring attention to those silently struggling with depression, self-injury and suicidal thoughts. They currently have over 1,000,000 "likes" in their Facebook social network.
So what's the message?
Learn to think in soundbites. Learn to speak in soundbites. Give the media something to work with. If you don't, they'll edit your lengthy statements in their own way...and it may not be what you want as your lasting message.