Book Trailers, Part 2 - How to Increase Your Views

Last week's post was about making a book trailer--whether you had a budget of $5 or $5000. If you didn't catch it you can read it here. But equally as important as creating an engaging trailer, is learning to title it, post it and share it in a way that it can be seen. Here are important tips on how to make that happen.

Remember of the three learning styles, the majority of us learn best visually. That's why visual ads sell. Whether that is a movie or product trailer, infomercial or billboard. Seeing an ad increases our ability to understand and remember the product...or book.

Did you know that the most widely viewed videos fall under the following categories:

  1. Humor

  2. Practical self-help, how-to

  3. Bizarre content (Those I can't believe they did that...content)

You should keep that in mind as you create your own book trailers or ads. For those on a budget, you can do it yourself relatively easily (ok, that depends on how techy you are, but really it's not that hard.) by using Windows Movie Maker (Microsoft) which is software possibly already available on your computer if you own a PC.

Or if you prefer an even simpler option, you can get a free 30 second templatewhere all you have to do is insert your text and pictures. (For longer videos there is a pay option on this site).

Once completed, You Tube is the "go to" social media platform where you want to share your trailer or video. Or if you have developed a podcast, these can be converted to You Tube videos as well.

Here are some important tips to consider after creating the video. Remember, creating is only one part of the project, but uploading it, titling it and saving it correctly will make a world of difference for other people to find it, view it and share it.

Here are ten important tips to remember in the process:

  1. Keep the trailer short AND keep the intro shorter - Be sure to get into the meat of your message quickly. (Remember your entire trailer shouldn't be longer than 2 minutes.)

  2. Title it well- This is important. Consider your audience and the words they might use to search for the content that can be found in your video. Create your title with that in mind.

    1. Be catchy but clear. Make it match your content.

    2. Be sure to capitalize key words in your title to draw attention.

  3. Include a good teaser synopsis of your video to encourage the click through. Use good keyword phrases that will boost your SEO. It is important to position the most relevant key words at the beginning of your description where they show up on the primary page.

  4. Create a good thumbnail. You Tube will offer three default images after you upload your content. Or choose the feature tab that allows you to create a custom thumbnail.

  5. Don't forget to add keyword tags after the upload, so that a search will find your video easily. Use as many different, but relevant tags as you can. Also, use quotation marks in your title to focus on important key word phrases. These will boost its ranking in a search as well.

  6. If your video is about a product, be sure to include a clear "ask" in your video. Do you want them to click a link? Make a comment? Or just give you a "thumbs-up" after the video? Videos with a strong thumbs-up response rank higher in the You Tube video searches. So it does matter.

  7. Add good music. As stated in Part 1 of this blog, music can make or break a video. It doesn't have to be an added expense, but it needs to fit and drive the video forward. Check out the YouTube audio library which has tons of free tracks to choose from.

  8. Be sure to research the Analytics side of your video often. This is possibly one of the most underutilized tools available, but which provides a wealth of information. It is located at the tab at the top of your Channel page once you sign in and will give you valuable information on what is working and what isn't. Adjust your video from this information accordingly.

  9. Share and announce your new trailer on other sites such as Facebook, your website and your blog.

  10. Categorize it correctly. Be sure that when you upload your video to You Tube that you choose the correct category for your video---the one that people will most likely go to looking for your content. 

Think of your video like an important contract on your desk. You need to "file" (upload, title and categorize) it where it can easily be found by others. That means how you title it, reference it and save it, all makes a difference. Think broad rather than niche and once it's created, go talk about it, tweet about it, blog about it or Pin it so others can find it.